Privacy Policy

Last Updated: July 4, 2026

1. Introduction

Sunshine Display Technology Limited ("Sunshine Display", "we", "us", or "our") operates https://www.sunshinelcd.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our Website, submit an inquiry, or otherwise interact with us.

By using our Website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Website.

2. Information We Collect

We may collect the following categories of information:

2.1 Information You Provide Voluntarily

When you contact us or submit a quote/inquiry form, we may collect:

Full name
Email address
Phone number
Company name
Message or inquiry content
Any other information you choose to provide

2.2 Information Collected Automatically

When you visit our Website, we may automatically collect certain technical information, such as:

IP address
Browser type and version
Device type and operating system
Pages viewed, referring/exit pages, and date/time stamps
General geographic location (country/region level)

3. How We Use Your Information

We use personal information for the following purposes:

To respond to your inquiries, requests, and quote submissions
To provide customer support and communicate with you about our products and services
To operate, maintain, and improve our Website and user experience
To analyze Website usage and performance
To comply with legal obligations and protect our legal rights
To send marketing communications where permitted by law and based on your preferences

4. Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance Website functionality, remember preferences, and understand how visitors use our Website.

Types of cookies we may use include:

Essential cookies: Required for basic Website operation and security.
Analytics cookies: Help us measure traffic and usage patterns (for example, through Google Tag Manager).
Marketing cookies: Used to evaluate advertising effectiveness and deliver relevant content.

When you first visit our Website, you will be presented with a cookie consent banner allowing you to accept all cookies, reject non-essential cookies, or customize your preferences. You may change your preferences at any time using the "Cookie Settings" option in the Website footer.

You can also control cookies through your browser settings. Please note that disabling certain cookies may affect Website functionality.

5. Third-Party Services

We may use third-party services that process information on our behalf, including:

Google Tag Manager / Google Analytics (usage analytics)
Email and communication service providers
Hosting and infrastructure providers

Our Website may also contain links to third-party websites or social media platforms (such as LinkedIn, Instagram, YouTube, Facebook, and WhatsApp). We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.

6. Legal Basis for Processing (EEA/UK Visitors)

If you are located in the European Economic Area or the United Kingdom, we process personal information based on:

Your consent (for example, non-essential cookies and certain marketing communications)
Performance of a contract or steps prior to entering a contract (for example, responding to inquiries)
Our legitimate interests (for example, Website security, analytics, and business development), where not overridden by your rights
Compliance with legal obligations

7. How We Share Information

We do not sell your personal information. We may share information:

With service providers who assist us in operating the Website and conducting business
With professional advisers (such as legal, accounting, or compliance advisers) where necessary
When required by law, regulation, legal process, or governmental request
To protect the rights, property, or safety of Sunshine Display, our users, or others
In connection with a merger, acquisition, reorganization, or sale of assets, subject to appropriate safeguards

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Inquiry records are generally retained for a reasonable period to support customer communication, business records, and compliance.

9. Data Security

We implement reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. International Data Transfers

Sunshine Display is based in China. If you access our Website from outside China, your information may be transferred to, stored in, and processed in China or other countries where we or our service providers operate. We take appropriate steps to ensure that such transfers comply with applicable data protection laws.

11. Your Privacy Rights

Depending on your location, you may have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information
Object to or restrict certain processing activities
Withdraw consent where processing is based on consent
Request data portability, where applicable
Lodge a complaint with a supervisory authority

To exercise these rights, please contact us using the details in Section 14. We may need to verify your identity before responding to your request.

12. Children's Privacy

Our Website and services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete such information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. The updated version will be posted on this page with a revised "Last Updated" date. We encourage you to review this page periodically.

14. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Company: Sunshine Display Technology Limited
Email:sales@sunshinelcd.com
Phone:+86-15018545812
Address: 3F, Ma An Shan Industrial Park, No. 8210, Baoan Avenue, Xinqiao Street, Baoan District, Shenzhen 518104, China